Home Rentals go corporate!

Are you ready to compete with BIG business? Rentals have been taken over in America by corporations and they can compete.  The buying spree was a big bet that home ownership was trending downward and the rental market looked good for take over.Currently home ownership is at a five-decade LOW and will stay that way for awhile as rents continue to rise.  Investors are also wagering that many people no longer see home ownership as an essential part of the American dream- specially the mellinnials.  People are realizing houses are NOT necessarily the best way way to gain wealth.

For many years the rental home business was owned by mom and pop and small business investors, most of whom owned one or two properties.  Big investment firms concentrated on other types of property- that all changed in 2008 and the financial  crisis. Swaths of suburbia were sold on courthouse steps- big investors were there waiting too- with lots of cash to make quick deals. Big investors accumulated thousands of houses across the country, they built renovation companies, property management firms, and other companies that could be directly related to  the rental business. Bulk buying brought millions of properties back to life in good neighborhoods that could be affordable to buy, but easy to rent. Many companies now  offer an “aspirational living experience”. Change has quietly come to the rental market and few see it. It has become harder to manage small properties to compete with floating cash from big corporations.  Approximately 200,000 homes are corporate rentals since 2010, with the top market in the country for rentals being Atlanta with 24,075 probably more now. Phoenix is third with 13,300.  Tucson’s market has changed too , especially since money is still cheap, investors are STILL buying and the prices are softening in specific areas. Watch for signs, rental signs stay up year round. People start to place many ads in several locations, people stop putting money into their properties in certain areas. These are visable signs, rents go up at first like crazy, unreal – then a lull- then begin to drop unless you are in a community with a lot of jobs to support higher prices.  Average increase in rents is 3.5 % a year for tenants renewing and larger for new tenants.  It is always a cycle weather you realize it or not a 7 year housing cycle. Then absorption begins, we are not there yet in Tucson.

Think carefully about who is going to manage the properties and how much CASH FLOW really exists. You are in BIG business now.

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